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Practical, no-fluff guides on Meta ads, Google ads, SEO, tracking and lead generation for Indian businesses, from the team that runs the ad accounts every day.
How Indian D2C brands should run Meta ads in 2026: clean tracking, a simple account structure, Advantage+ sales campaigns, creative testing, budgets and festive scaling.
StrategyGoogle captures people already searching; Meta creates demand in the feed. How to choose between them by business type, funnel stage and budget, with ₹ worked examples.
E-commerceA good ROAS is any ROAS above your break-even number. Here's how to calculate it from your real margins after GST, shipping, COD and RTO, with worked ₹ examples.
TrackingHow to set up Meta pixel and Conversions API on Shopify, deduplicate events, raise event match quality, handle third-party checkouts and test it all properly.
Google adsWhen Performance Max works, when it wastes money, and how to set up the feed, asset groups, signals and brand exclusions so Google spends on buyers, not branded clicks.
Lead generationCheap leads that never pick up the phone are not cheap. How to lower cost per lead on Meta and Google while the leads that reach sales actually get better.
SEOEverything an Indian Shopify store needs to rank: crawl fixes, collection and product pages, speed, schema and internal links, in the order that pays back fastest.
SEOHow clinics, coaching centres, showrooms and service firms in India rank in Google Maps: profile setup, categories, reviews, citations and local pages.
Meta adsHow to test Meta ad creatives without wasting budget: what to test first, how to structure tests, which numbers to trust and how often to ship new ads.
StrategyThe questions, red flags, pricing models and contract terms that separate a good performance marketing partner from an expensive mistake.
Start with a free audit of your Meta or Google account. We'll show you where the budget leaks and what we'd change first.