Insights & Strategy

Marketing Intel That Actually Works.

No fluff, no theory. Only tested strategies, data-backed breakdowns, and real case studies from our campaigns.

🔥 Featured

How We Scaled a D2C Brand from ₹2L to ₹18L Monthly Revenue in 90 Days

A complete breakdown of the exact Meta Ads strategy, audience targeting, and creative testing framework we used — including every metric.

📅 March 2024 ⏱ 8 min read 📊 Meta Ads
Starting ROAS: 1.2x → Ending ROAS: 6.8x
CAC reduced from ₹1,200 to ₹340
Ad spend scaled from ₹1.5L to ₹9L/month
Advantage+ Shopping + DPA retargeting stack
Read the Full Case Study →
Google Ads

The Performance Max Playbook: How to Actually Make PMax Work in 2024

PMax is both the most powerful and most misunderstood Google campaign type. Here's our exact configuration for maximum ROAS...

📅 Feb 2024⏱ 6 min read
Meta Ads

Why Your Meta Ads Are in Permanent "Learning Limited" (And How to Fix It)

Learning Limited kills more ad accounts than bad creatives ever will. This is the definitive guide to escaping it permanently...

📅 Jan 2024⏱ 5 min read
Strategy

The B2B Lead Generation Stack: Meta + Google Working Together for 5x More Qualified Leads

Running both platforms simultaneously is a force multiplier. Here's our cross-channel attribution model and bidding architecture...

📅 Dec 2023⏱ 7 min read
Creative

The "Hook Rate" Framework: How to Write the First 3 Seconds That Stop the Scroll

Creative is the variable most agencies obsess over. But only the first 3 seconds matter. Here's our formula for an 8%+ hook rate...

📅 Nov 2023⏱ 4 min read
Attribution

CAPI vs Pixel: Why Server-Side Tracking Is No Longer Optional in 2024

iOS 17 and cookie deprecation have made CAPI essential — not optional. Here's the complete setup guide we use for every client...

📅 Oct 2023⏱ 9 min read

Get insights like these every week.

Join 500+ founders and marketers who get our weekly performance marketing breakdown straight to WhatsApp.

Subscribe on WhatsApp